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MLS #7740761 image #0
Approved 10-Story Mixed-Use Development Opportunity in the Heart of Atlanta

Rare opportunity to acquire a fully designed and approved development site in one of Atlanta’s fastest-growing urban corridors. Located on Whitehall Avenue near McDaniel Street, the property is positioned minutes from Mercedes-Benz Stadium, State Farm Arena, Centennial Yards, Georgia State University, and downtown Atlanta employment centers.

The site has been designed and approved for Noellam Tower, a 10-story mixed-use residential development featuring 151 residential units, ground-floor retail, structured parking, and amenity space.

Development Highlights:

• Land Area: Approximately 0.97 acres
• Approved Building: 10-story residential tower
• Total Units: 151 residential units
• Total Building Size: Approximately 156,200 SF

Unit Mix

• 2 Bedroom Units: 8
• 1 Bedroom Units: 111
• Studio / Efficiency Units: 32

Commercial & Amenities:

• Ground Floor Retail: Approximately 2,000 SF
• Amenity Area: Approximately 1,800 SF

Parking:

• 131 structured parking spaces
• Parking located within the podium and deck levels

Concept Design Features:

• Modern mid-rise residential tower with balconies
• Structured parking integrated into the building
• Street-level retail activating Whitehall Avenue
• Interior courtyard and amenity space
• Easy vehicular access via McDaniel Street

Location Advantages:

• Minutes from Mercedes-Benz Stadium
• Near Centennial Yards redevelopment
• Close to Georgia State University
• Easy access to I-75 / I-85 connector
• Walkable urban infill location

Ideal For:

• Multifamily developers
• Mixed-use developers
• Opportunity zone / urban infill investors
• Institutional multifamily groups

By-Right Zoning Summary

Zoning: I-MIX (Industrial Mixed-Use) – City of Atlanta

The I-MIX zoning district is intended to encourage the redevelopment of former industrial areas into higher-density mixed-use urban environments. The designation allows for a wide range of residential, commercial, and mixed-use development options.

Permitted Uses (By-Right)

Under I-MIX zoning, the following uses are typically permitted:

• Multifamily residential developments
• Mixed-use residential with ground floor retail
• Apartments and condominium buildings
• Retail shops and neighborhood services
• Restaurants and cafes
• Office space
• Live-work units
• Structured parking decks
• Hotel and hospitality uses
• Creative office / studio space


Development Opportunity

This zoning supports high-density urban residential and mixed-use development,

This property offers a rare chance to develop a high-density multifamily project in a rapidly transforming area of downtown Atlanta with strong long-term growth fundamentals.
Current real estate data for Land in Atlanta as of Apr 07, 2026
396
Land Listed
179
Avg DOM
$533,676
Avg List Price

Property Details

Price:
$4,500,000
MLS #:
7740761
Status:
Active
Beds:
0
Baths:
0
Type:
Land
Subtype:
Unimproved Land
Subdivision:
Noellam Towers
Listed Date:
Mar 24, 2026
Noellam TowersPaul L. DunbarMartin L. King Jr.Maynard JacksonNoneCity

Schools

Elementary School:
Paul L. Dunbar
Middle School:
Martin L. King Jr.
High School:
Maynard Jackson

Interior

Exterior

Community Features
None
Fencing
Fenced
Lot Features
Cleared, Level, Open Lot
Other Structures
Storage
Security Features
None
View
City
Waterfront Features
None

Financial

Tax Year
2025
Taxes
$1,347

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Property Summary

    Located in the Noellam Towers subdivision, 529 Whitehall Street SW Atlanta GA is a Land for sale in Atlanta, GA, 30303. It is listed for $4,500,000 and features 1 acres. To schedule a showing of MLS#7740761 at 529 Whitehall Street SW in Atlanta, GA, contact your Windsor Realty agent at 678-395-6700.

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